Willem Middelkoop is a successful entrepreneur, investor and publicist.

At the end of 2008, he gave up his journalistic work as a market commentator for Dutch National TV and started both the Commodity Discovery Fund, and AmsterdamGold, a web shop for gold and silver bullion, which was sold to Value8 in 2011, after yearly sales grew to over €100 000 m. Willem is a member of the Advisory Board of the London based Official Monetary and Financial Institutions Forum (OMFIF). He is also a founding shareholder of Startupbootcamp Amsterdam, a business accelerator program.

Additionally, he is author of eight books covering financial markets and the economy. At the end of 2013 he published "The Big Reset" and sold a total of over 150,000 books in seven languages, including Arabic and Chinese.

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Willem lives with his wife and two sons in The Netherlands.